Case study · 07 / 07
Mapped City
A travel-discovery landing page that helps visitors unlock curated city experiences beyond the usual tourist traps.
- Client
- Mapped City
- Year
- 2024
- Role
- Web designer
- Timeline
- 6 weeks
Scope
Web designLanding pageResponsive UI
§ 01 · The challenge
The brand needed to balance an inspiring hero with three clear value props while still encouraging early-access sign-ups.
§ 02 · The approach
A full-bleed cityscape hero, card-based benefit section and a warm coral accent against a dark interface to keep the focus on the destination.
§ 04 · Outcome
+52%
Waitlist sign-ups
+41%
Time on page
−24%
Bounce rate