Case study · 01 / 07
Tascend Ai Project Managment
A logistics platform for mid-market shippers, rebuilt around a single command surface that replaces four legacy tools.
- Client
- Tascend Ai
- Year
- 2025
- Role
- Lead product designer
- Timeline
- 10 weeks
Scope
Product designDesign systemPrototyping
§ 01 · The challenge
The old product buried critical decisions behind three levels of navigation. Ops teams were living in spreadsheets to compensate.
§ 02 · The approach
We rewrote the information architecture around the shipment as the atomic unit, then rebuilt a token-first design system so the team could ship weekly without regressions.
§ 04 · Outcome
+38%
Activation lift
−54%
Time to first ship
−22%
Support tickets